Built in WordPress, the challenge was being able to track conversions on the NA side and segmenting the markets (European/US) and advertising efforts into measurable buckets in which to gather clean data. We were responsible for creating and managing multiple WordPress installs, each with its own respective landing page and assets. Using the necessary plugins and modules, the websites were each designed to work under an umbrella site.

Taking into account, page load times, optimizing images, unnecessary scripts and SEO recommendation best practices, each site and page was created in a highly collaborative environment with the SYSTRAN executive and marketing team, utilizing Asana and Zoom, and was assembled modularly, with room to update for future ideas or expansions. Currently, the website is being redesigned to be migrated over to Hubspot.